Since 2010, Instagram has proved itself to be the quickest growing social media platform around! Are less expensive a user base of around 300 million and to get set to rise further. So why is this seemingly simple app growing so quickly? Well it all comes down to creativity really, Instagram have found new ways of sharing content across its platform and making users experience more seamless. For example, Instagram stories were launched to rival snapchats, allowing for users to provide disappearing pictures or videos.
Sounds simple yes? Well that’s because it may be. Instagram now has more sway over all its users who will present been using snapchat in tandem to its own app, lowering the need to use both and stream lining these users to its own services.
This aggressive tactic has paid off as Instagram has surpassed snapchat in users. Instagram stories also encourage more sharing of content and giving it a chat element to its app, allowing it to compete with all the other direct messaging platforms. Innovation comparable to this is the reason for Instagram’s sudden demand.
What’s all the fuss about?
Instagram is the most perfect app to share content via visual imagery. Its audience are young, educated and very into shopping. This makes content creative, exciting and fast proceeding. It has a different feel to platforms like Facebook and Twitter, with focus on visuals rather than words. However, studies have shown that, like Facebook, it is commonly used daily, this tends to make a loyal and highly active member list.
This ability to capture a younger more creative audience is sounding the alarm bells of major companies looking to build up on social website. With high usage, there really can be increased interest in advertising on a app. However, competition always be ripe and businesses will have to find creative approaches to out compete their rivals in the visual regarding social storage devices.
How is it possible to use it for Marketing communications?
Of course, if you want to use this to advertise your company or maybe a product, the other must consider how. This is a visual platform and thus products are developing general in order to market that services. But services are not impossible market on the app, finding exciting for you to bring alive your service will catch the eye of the Instagram user.
Hashtags tend to be used on Instagram and finding in on trends actually starting very is a sure solution to engage an audience, in the similar way to Twitter. However, one end up being careful to check the hashtag to the visual content you provide, so is not really as simple as other apps that work with this technique.
buy instagram likes is predominately a mobile app, so content must be simple to read and continuously updated for a mobile data, hungry market. Only new and fresh content will attract recognition.
Finally, Instagram stories would definitely be a great solution to personally build relationships with your audience, lasting only 24 many hours. Stories should be did in the past keep potential customers updated daily on your business and reveal behind the scenes content to boost the risk for user believe that they are part with the company.
Instagram can be used in order to almost anything, with an artless mind and a committed team, you produce quite the excitement around your brand!
With a young, educated audience when using the app on their mobiles daily, one are only able to predict sustained growth and loyalty by reviewing the users. Just about be increasing opportunity to use this app for business purposes as well as the advice just for this writer is always to get in while its toasty! It will only grow so get into the market place before it gets more crowded.